Who is an Influencer?
Influencer is a word that has been in use more than ever since the beginning of this pandemic, and not only the word but there has been a significant growth in the number of ‘INFLUENCERS’ all around the world too. Influencer in plain and simple term is an individual with the ability to affect the quantifiable actions of any consumer.
Why are Influencers important?
Influencers have been around for a long time, and the trend of a consumer trying a new product for the sake of following his influencer is the reason why influencers continue to grow till date. The very first influencers can be traced back to the time of Pope and The Queen, back then they were used as a household face to advocate for medicines, as medicines were new and consumers were not supportive of them, but once their influencers (referred to The Queen and Pope) took the medicines and supported them, it was only a short period of time before everyone started taking medicines.
5 Reasons for a brand to collaborate with an Influencer
The consumers of today are diverse and require a different standout approach, hence the ancient advertising techniques are no good here, and the best bet to reach out to consumers and new targeted audience is through influencers. The following are the 5 Reasons to collaborate with an Influencer:
1. Influencers help reach a new targeted audience
Influencers have a very wide spectrum of social network and this wide network can be targeted easily through influencers, as they have sway over their audience and can easily add to the profit margin of the brand.
2. Influencers know how to reach out to their audience
Influencers are excelling in their line of business for a very good reason, and that is because they know exactly what words will touch the audience, and make them look at things from their perspective. Thus, if the brand and the influencer(s) come to an agreement, it will be a very profitable for the brand in the long run.
3. Influencer collaboration will reduce the marketing cost and strengthen the content
Influencer collaboration allows a particular brand to collaborate with a number of influencers and reach a very wide group of targeted audience at a more personal level, this is because the influencers are usually a famous part in their community and individuals of that community are actively listening and following the said influencer. This also allows the brand to strengthen their content, but at a very cost-effective manner, this is because the influencers don’t need to hire third party artists and this cuts down a lot of expenses.
4. Influencer Marketing is the future
Traditional methods of marketing may have yielded a very generous amount of profit for brand for a lot of years, but with the growing competition and survival instinct for every brand, it is only plausible to take into account that Influencer Marketing will allow the brands to actually make a mark for themselves. A lot of stats have proved that influencer marketing has such a wide growth prospect that it will have an estimated value of more than $15 billion by 2021 end.
5. Influencers will reshape the brand’s face value
Influencers with their ability to sway the audience’s mind can easily help a brand reshape its face value. The brand can use a number of influencers to shed light on its new projects and workings, this will help the brand achieve more recognition and build credibility over a period of time, causing ultimately more sales and profit.
Influencers are individuals who have the ability to affect the quantifiable actions of consumers and no doubt influencer marketing is the next big thing. The influencers in today’s world are extremely important, this is because of the growing diverse population which has caused the traditional methods of marketing to make a run for their money. The modern methods involve a more interpersonal relationship with the consumers, this allows the brand to build deeper roots and connections with the consumer. This can be achieved in a very cost-effective manner through ‘Influencer Collaboration’. Influencer collaboration involves the brand hiring an influencer(s), and handing out products to the said influencer(s), which can be advocated by the individual(s) and further recommend to their audience. This will allow the brand to be seen in perspective and build a better image in the eyes of the public thus creating an overall win-win situation for both the brand and the influencer.